What is EraHQ?
Last updated September 17, 2026
EraHQ is a morning routine app and evening routine app built for women who keep starting over. You choose an identity, called an era, and the whole app reshapes around it.
It is a routine app, not a to-do list
There are no calendars, task lists or projects. EraHQ does two things every day: the morning you wake up to, and the evening you wind down with. Both come pre-built for the era you pick, so there is no blank page on day one.
It tracks how you feel, not just what you did
This is the part no other habit tracker does. You tap one icon before your routine and one after. Over time EraHQ draws your Feelings Flow: two lines showing your mood before and after your routine, every day. The gap between them is the proof that the routine is working. Mood tracking before and after your routine is the whole idea.
Four eras, four completely different apps
Soft Life, Boss Era, Wellness and Glow Up. Each one changes the colours, the fonts, the routines, the journal prompts and the affirmations. Switch whenever your season changes and your journal, habits and wins all carry over.
What comes with it
- Pre-built morning and evening routines for every era
- Feelings check-in before and after, with 7-day and 30-day views
- Micro-wins captured as you go, stacked up at the end of each week
- A daily journal prompt and a habit grid in your era's colours
- The Reframe, which meets you without guilt when you miss a few days
- A weekly reset that shows you what actually changed
What it costs
$47 once, for a full year. No subscription, no recurring fees, no app store. It runs in your browser.
Who it is for
Women who have tried an aesthetic routine app or a glow up app before and watched it die by Wednesday. If you want a system that shows you proof rather than counting streaks, this is built for you.